I for one am a person who would easily say that there just aren’t enough hours in the day to deal with everything that life throws at you and then add some marketing into that mix as well. For others, this sentiment may extend into not having the required budget and/or resources for that matter and these probably are valid concerns to have.
But, if you fall into the above, you might rethink those sentiments after watching this very short video where C.C. Chapman gives some quick and valuable insight into the world of content marketing:
C.C. Chapman ~ @cc_chapman is amongst other things, the author of: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) and Amazing Things Will Happen: A Real World Guide on Achieving Success and Happiness
This was an interview was done by Mark Schaefer ~ @markwschaefer, who is amongst other things the author of: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Has this 3:30min video convinced you that there is no excuse to not getting into content marketing?