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The FTC Disclosure Guidelines & International Affiliates

June 10, 2013

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FTC-dot-com-disclosures

The world we live in is full of rules and regulations that govern how we conduct ourselves in society. The world of affiliate marketing has not escaped having to conform to a certain code. In the U.S., the Federal Trade Commission (FTC) put together a set of guidelines that digital marketers have to abide by. [...]

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The Marketers 10 Commandments of DIY Design

April 17, 2013

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Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us [...]

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Affiliate Marketing 101 Video Tutorial for Bloggers

April 2, 2013

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Affiliate marketing is an avenue through which a number of bloggers chose to monetise their sites. A handful of them have managed to integrate affiliate marketing into their blogs and got it working to the point where it generates a considerable amount of income. In order to get to a point where a blog is [...]

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The Content Marketing Strategy Burger [INFOGRAPHIC]

December 11, 2012

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When formulating any sort of strategy, there are various elements that need to be put together in order for it to work. The same goes for content marketing which entails having to make use of various elements such as the content itself, audience and channels you use to drive traffic (just to name a few) [...]

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Prospecting For Leads On Twitter With NeedTagger

November 17, 2012

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Over the last few years, social media has taken off in a big way and this has seen a number of businesses of all shapes and sizes taking to various social networks in an effort generate more leads. The number of people signing up to the various networks has grown exponentially with Facebook alone recently [...]

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Expedia’s “Find Yours” Marketing Campaign

October 23, 2012

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Expedia recently launched their “Find Yours” marketing campaign which is a little different to what you would expect from a company that helps people plan and purchase anything to do with travel and providing them with the best deals from across the globe. As part of the campaign, they use a short film that features [...]

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Email Marketing or Social Media Marketing or Integration?

October 10, 2012

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It’s not hard to go online and find email marketing over social media marketing advocates as well as those who say no to email marketing and are pro social media marketing. As far as marketing goes, both of these mediums have different offerings and will garner different results. For that reason, some people may chose [...]

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MOO NFC-enabled Business Cards; Making Networking & Marketing Easier

September 29, 2012

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Business cards have been around for a very long time serving as networking and marketing tools for businesses and individuals. In the digital age that we now live in, there has been a rapid increase in the number of people who have smartphones. A number of these smartphone users may prefer to store the contact [...]

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The Inbound Marketing Process [Infographic]

September 14, 2012

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I recently came across this infographic that clearly outlines the inbound marketing process in a step by step fashion. As more and more people come to realise the importance of inbound marketing in generating more customer leads, more and more people are putting out material on the topic. The information out there can all get [...]

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