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Is Now The Time To Become a Google Trusted Photographer?

August 21, 2014

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Google recently started a push to get businesses (mainly small to medium sized businesses) in Australia and New Zealand that aren’t already online, online. What they are doing is encouraging businesses to get online by creating a profile on Google My Business which in itself is free. Google My Business isn’t something new, it is […]

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It’s Time Your Small Business Went Online

March 5, 2014

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We now live in world that has shaped us into hardcore consumers who in a quest to fulfill our consumption needs expect to have information at hand to help us make purchase decisions. With the way the internet (and mobile) has evolved over the years, all the information that we need is right at out […]

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2 Ways To Get Your Guests & Visitors To Leave a TripAdvisor Review

January 29, 2014

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Before we really got into the swing of things in the New Year, we decided to have a long weekend out of town. We decided on Paihia in the Bay of Islands as our getaway destination and it was well worth it. For Kiwis or visitors to NZ who haven’t been to the Bay of […]

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Tips From Ricky Gervais On How To Create Better Content

October 5, 2013

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In the world of marketing, content creation can sometimes prove to be a bit of a challenge and I’m sure you can think of a whole bunch of reasons why. More often than not, content creation is about telling stories that your audience would want to read and that they can connect with. Fast Company’s […]

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My Problem With Dick Smith’s Scan To Buy Now QR Code Strategy

October 4, 2013

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Junk mail is something that I’m not a fan of but for some reason I decided to look at all the junk in my mail box. They were all what you would expect from a typical junk mail dump but, the Dick Smith material caught my attention because it had QR codes plastered all over […]

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How New Zealand Businesses Can Learn About Facebook Marketing From Facebook

July 18, 2013

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Facebook is undoubtably amongst the top social media platforms that can really help grow a business. In order for that to happen, besides having a presence on Facebook, businesses need to be using it effectively in order to realise their social media marketing goals. There is a wealth of knowledge on the world wide web […]

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The FTC Disclosure Guidelines & International Affiliates

June 10, 2013

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The world we live in is full of rules and regulations that govern how we conduct ourselves in society. The world of affiliate marketing has not escaped having to conform to a certain code. In the U.S., the Federal Trade Commission (FTC) put together a set of guidelines that digital marketers have to abide by. […]

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The Marketers 10 Commandments of DIY Design

April 17, 2013

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Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us […]

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Affiliate Marketing 101 Video Tutorial for Bloggers

April 2, 2013

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Affiliate marketing is an avenue through which a number of bloggers chose to monetise their sites. A handful of them have managed to integrate affiliate marketing into their blogs and got it working to the point where it generates a considerable amount of income. In order to get to a point where a blog is […]

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