social-media-statistics-new-zealand

New Zealand Social Media Statistics, March 2013

About 3 weeks ago, the following question was posed by a New Zealand based Twitter user:

I too became a bit curious and tried to hunt around for the answer but I couldn’t find anything useful and most of the responses to his question directed him towards good old Google which didn’t seem to come up with anything useful either.

I just came across some stats on the number of Kiwis signed up to various social networks (as at March 2013) that may be useful:

Social Network Number of users Percentage of New Zealand’s Population (4,462,510)
 Facebook  2,269,160  50.85%
 YouTube  2,108,597  47.25%
 LinkedIn  782,537  17.54%
 WordPress  573,544  12.85%
 Tumblr  541, 759  12.14%
 Twitter  380,428  8.52%
 TripAdvisor  191,407  4.29%
 Pinterest  177,650  3.98%
 Instragram  166,840  3.74%
 Flickr  138,257  3.10%
 StumbleUpon  26,163  1.54%
 Reddit  21,500  0.59%
 Foursquare  12,980  0.48%
 Bebo  8,827  0.29%
 Digg  5,430  0.12%
 Google+ Insufficient data

Source: Adcorp

The number of Facebook users came as no surprise but I would have expected the number of Twitter users to be higher than the current 308,428. One inclusion on the list that made me chuckle was Bebo and I found it surprising that people actually still use it?

Do you have any other sources for  New Zealand Social Media statistics?

, ,

3 Responses to New Zealand Social Media Statistics, March 2013

  1. Josephine Hagan November 3, 2013 at 5:42 pm #

    I’ve been looking for the same information myself! Found some good demographic data on http://www.quantcast.com, but it only works for the companies who have signed up with them, eg. WordPress, Tumblr and LinkedIn.

Trackbacks/Pingbacks

  1. THE secret marketing opportunity few seem to know – The Financial Adviser Coach - July 17, 2013

    […] New Zealand Social Media Statistics, March 2013 […]

  2. New Zealand Social Media Statistics, October 2013 - November 9, 2013

    […] I published statistics on the number of Kiwi’s signed up to the various social networks > New Zealand Social Media Statistics, March 2013. Given the amount of time that has gone by since then, it felt appropriate to revisit the numbers […]

Leave a Reply to Josephine Hagan Click here to cancel reply.