Search engine optimisation is something that just about every webmaster has thought about and maybe even tried to master. There are so many resources out there where you can learn about the subject or get someone to do it for you. Some are good and others may put you into a situation that is counter productive to your SEO efforts and cost you more than just a lot of money. The way I see it, before you decide to get into anything or pay someone to do it for you, it pays to be knowledgeable on the subject matter yourself.
Late last year I was fortunate enough to receive a complementary copy of Search Engine Optimization: Your visual blueprint for effective Internet marketing from Kris Jones. I am not a fan of reading books but I was pleasantly surprised when I flipped through it for the first time and saw the visual format of the book, which made reading and learning a lot easier. This is one of the best resources I have come across if you want to learn SEO and the book follows a step-by-step fashion and covers the following topics:
- Getting started with search engine optimisation
- Keyword generation
- Creating pages
- Basic web site structure
- Advanced web site structuring
- Creating content
- Creating communities
- Building links
- Using Google analytics
- Social media optimisation
- Creating pay-per-click campaigns
- Optimising PPC campaigns through quality score optimisation
- Optimising for other search engines
- Monetizing traffic
- Installing SEO plugins
As you work through each of the topics, Kris outlines what it is, why it is important, how to do it and what not to do to jeopardise your SEO efforts. For example, in the Creating Content chapter he talks about how content is the “lifeblood” of a site how quality content is directly proportional to ranking well in search engines and customers making purchases on your site. He also covered using proper keyword density, latent semantic content and avoiding duplicate content. Latent semantic indexing was something I didn’t know about but after reading about, saw as something that is very relevant in SEO and best of all, easy to implement.
As I was working through the book, I took one of my sites and made a few changes to it. Over the last few months I have noticed and increase in organic traffic and this I attribute to the book. The increase in traffic has correlated to an increase in revenue. A bonus about Kris being the author is that he is more than willing to answer questions or clarify anything discussed in the book. I had a couple of questions and to get mine answered by going over to his blog, asking the question on the relevant post and a little while later I had a response.
All in all, I would recommend this book to anyone who really wants to get a handle on search engine optimisation. The $20 investment is well worth it and will go a long way in getting your website to rank well about the rest.