On the 13th of July I got up nice and early to listen in on the 5am (Auckland time) start of The Science of Inbound Marketing Webinar which was co-hosted by HubSpot and HootSuite. The webinar focused on inbound marketing data and looked at how it could be used to optimise marketing efforts for business success. If any of you follow Dan Zarella (author of The Facebook Marketing Book and the upcoming The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies) you will know how big he is on data and how to leverage it for marketing success. His presentation was no different as he went through a lot of data and statistics and described how to make the most of it.
During the presentation I tweeted a few of the stats and tips that he went through and thought they may be of interest to some of you. Some of the my tweets and those of other twitter users are outlined below and grouped into the topics disucssed which were, Facebook, Twitter, Blogging, Email marketing, Forms and Traffic & Search Engine Optimisation. They may provide a bit of insight into how you might better your inbound marketing efforts:
Photo type posts on Facebook get the most engagement
Facebook posts on Sat & Sun have a lot more likes than those made during the week
Sexual content is the most shared on Facebook
Using “I” or “Me” works better on Facebook than on Twitter
It’s better to be passionate than neutral if you want interactions
Highly followed twitter accounts tend to be less conversational
The more tweets to a page, the more links
According to @bufferapp tweets on Sat & Sun get the most RT’s
4:30pm is the most retweeted time
The easiest way to get RT’s is to ASK!
Blogging
People read blogs all the time so you need to have one
Blogging has a huge effect on purchasing decisions
Publish early to get links
Blogs posted in the morning have the highest amount of views – get people first thing in the a.m.
Weekends are not so good for blog post views
Post once a day or more to get more views
The number of comments on a blog has no SEO benefit
Personal perspective is good when blogging
People seek answers to questions on blogs! Be a resource of trusted information
# in an email are not effective
More links in an email = more content
More lines in an email = less unsubscribes from your lists
The most unsubscribes are in the first 2 weeks
Email is 2nd for lead generation
Words like “quote” decrease conversion rate
Don’t ask your reader to provide the value. Don’t use ‘?’ in subject lines
Add “Did you know” in your subject lines of emails to get more open rates
Lead nurturing campaigns work better for new subscribers than older ones
Emails sent in the am get the most CTR
Emails sent on Sat & Sun get most CTR
Email personalization = higher CTR
Email with parenthesis have lower CTR
Emails with an ampersand have a higher CTR
Email sentiment score – passionate ones have most clicks
Forms
Buttons with submit reduce conversion
Less committal words on forms are better
Lead generation: keep the form short, sweet & simple
Just say ‘click here’ or ‘Free Report here’ for best CTR for email registrations
Asking for numbers or addresses = lower form conversion
Dont ask age in forms: lower form conversion
Less form fields = better conversions
Words such as free get higher conversions
Traffic + SEO
Paid Traffic Sources have the highest Conversion Rate
Sport, Breaking, Photo, Music, Free get the most links
New SEO = Social, not an SEO person/manager
SEO – short titles = better links
Organic SEO is more trustworthy
Be sure to optimize your meta description as people skim page results by description
Other
Webinars & eBooks = ammunition. Blogging, SEO, e-marketing = channels you shoot through
Hubspot is a good tool for all inbound marketing efforts
Dan would rather have an email subscriber vs twitter follower
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