Before the start of the 2011 Rugby World Cup, Adidas started selling the 2011 All Blacks Rugby Jersey that the New Zealand public was eager to get their hands on. One thing that the public was not so eager about was the price tag of $220! That is a lot of money to pay for a jersey and what was even more frustrating for rugby fans who wanted to get their hands on it was that it was being sold by overseas retailers for about half the price.
Anyone faced with this situation and wanting to get their hands on the jersey would have more than likely opted to purchase it online and get it shipped to New Zealand. The icing on the cake about this little story was when online retailers such as WorldRugbyShop suddenly unlisted New Zealand as an international shipping destination. My guess and that of others was that Adidas somehow found a way to stop them from shipping to New Zealand for a certain period of time. Both Adidas and major e-tailers refused to comment on the situation. At the time, Adidas executives faced the media but stood firm on their ‘fair’ pricing. But, retailers such as Rebel Sport did come to the rescue and did the best they could by lowering the price to keep consumers happy. As far as Adidas goes, this could be another one of the many worldwide examples of corporate greed?
Anyway, the World Cup has come and gone with the New Zealand All Black’s crowned the victors. A couple of days ago I went to the WorldRugbyShop’s site and wasn’t too surprised to see that they are once again shipping to New Zealand. At the moment, their homepage features the All Blacks RWC 2011 Winners SS Jersey and all sorts of other bits and pieces to do with the 2011 RWC. The other bits and pieces include 2011 Rugby World Cup Balls, Team Jerseys for all the nations that took part and the NZ 2011 Champions Range.
The good thing is that you can get all of this gear and more shipped to New Zealand for less than it would cost at a sporting goods outlet. If you are looking to get your hands on rugby gear for yourself or as a Christmas gift for an All Blacks fan who doesn’t have but really wants the 2011 strip, head on over to WorldRugbyShop now and place your orders before the holiday rush starts.
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