There a quite a number of videos that have been uploaded to YouTube which for one reason or another have gone viral in a big way. The people who uploaded these videos probably didn’t expect such a response to them or any sort of compensation for them. Some people have been lucky enough to sign on to all sorts of endorsement deals. On the other hand, Google makes money by running ads at the start of some videos, during videos and/or along the side of the player. In a lot of instances, the person who uploaded the video is not be compensated for their creation.
A little while back, YouTube started a partner program through which a select few could earn a share of the revenue generated from ads displayed with the content they uploaded. This wasn’t the easiest to get into but now it looks like if your video goes viral, Google will get in touch with you about becoming a partner. If take up the offer, you are effectively entering into a revenue share agreement with them where you get paid a certain percentage (with you taking the lions share) of the generated ad revenue.
How Does YouTube Work Out Video Virality?
There are a few reports out there stating that YouTube has developed an algorithm that works out what videos are likely to become a hit. All videos uploaded to the site are monitored so every single video uploaded has an equal chance of becoming a moneymaker if it goes viral.
Some YouTube users earn thousands of dollars a year and for others this figure runs into the hundreds of thousands. Examples of the high earning videos include; Talking Twin Babies, Charlie bit my finger – again and Double Rainbow all of which you can search for on YouTube.
The Secret To Making A Viral Video
From what I have seen, there is no secret to making a viral video. A lot of the videos that have gone viral were uploaded with the intent of simply sharing them with friends and family with some of them having been recorded with mobile phones! Some have had a boost by celebrities which have accelerated the rate at which they have been shared.
Make More Money Selling Merchandise
If you are lucky enough to have a video go viral, another avenue through which users can earn money is through merchandising. The Double Rainbow Guy sells an assortment of merchandise such a t-shirts, hoodies and mugs on his Zazzle Double Rainbow Store. If you don’t like what Zazzle has to offer, another option is CafePress.com. If you are going to sell merchandise, one important thing to do is to put a link to your site at the start of the description of the video. People viewing the video will be able to easily see it without having to scroll down and they will hopefully click on it, head over to the site and if they like what they see, make a purchase.
Do you know any other ways of making money via YouTube?