In the world of marketing, content creation can sometimes prove to be a bit of a challenge and I’m sure you can think of a whole bunch of reasons why. More often than not, content creation is about telling stories that your audience would want to read and that they can connect with. Fast Company’s […]
Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us […]
When formulating any sort of strategy, there are various elements that need to be put together in order for it to work. The same goes for content marketing which entails having to make use of various elements such as the content itself, audience and channels you use to drive traffic (just to name a few) […]
Expedia recently launched their “Find Yours” marketing campaign which is a little different to what you would expect from a company that helps people plan and purchase anything to do with travel and providing them with the best deals from across the globe. As part of the campaign, they use a short film that features […]
One today’s top stories in New Zealand news is the Ministry of Social Development privacy breach where it was discovered that private details of thousands of clients were left openly accessibly on public kiosks in Work and Income (WINZ) offices. The story was broken by blogger Keith Ng who was tipped off about the security […]
I for one am a person who would easily say that there just aren’t enough hours in the day to deal with everything that life throws at you and then add some marketing into that mix as well. For others, this sentiment may extend into not having the required budget and/or resources for that matter […]
