We live in a digital age that is constantly changing and a number of those changes present marketers with a range of options through which they can market a product or service.

With marketing being the forever evolving beast that it is, it is first and foremost important to grasp the basics (Primer by Google is good place to kickstart your learning or serve as a refresher for seasoned marketers) and then build on that through learning and application.

Businesses generally want to be able to reach their target market in not only and effective but also cost effective way to drive business success. With the multitude of marketing methods and channels available, it is important for marketers and businesses to know what the options are and the best option for whatever it is that is being marketed.

Ninetynine Ways takes a look at some methods and strategies that marketers are implementing in their marketing campaigns to reach the masses and helping businesses realise success.

Marketing is not a one size fits all as what works for one may not work for another so it pays to know your business, target market and the best way to reach them.

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