Over the last few years, social media has taken off in a big way and this has seen a number of businesses of all shapes and sizes taking to various social networks in an effort generate more leads. The number of people signing up to the various networks has grown exponentially with Facebook alone recently […]
Expedia recently launched their “Find Yours” marketing campaign which is a little different to what you would expect from a company that helps people plan and purchase anything to do with travel and providing them with the best deals from across the globe. As part of the campaign, they use a short film that features […]
It’s not hard to go online and find email marketing over social media marketing advocates as well as those who say no to email marketing and are pro social media marketing. As far as marketing goes, both of these mediums have different offerings and will garner different results. For that reason, some people may chose […]
Business cards have been around for a very long time serving as networking and marketing tools for businesses and individuals. In the digital age that we now live in, there has been a rapid increase in the number of people who have smartphones. A number of these smartphone users may prefer to store the contact […]
I recently came across this infographic that clearly outlines the inbound marketing process in a step by step fashion. As more and more people come to realise the importance of inbound marketing in generating more customer leads, more and more people are putting out material on the topic. The information out there can all get […]
I for one am a person who would easily say that there just aren’t enough hours in the day to deal with everything that life throws at you and then add some marketing into that mix as well. For others, this sentiment may extend into not having the required budget and/or resources for that matter […]
Once a blog is up and running, some site administrators get to work on setting up and growing an email list.They employ various methods which include sign-up forms strategically placed on various parts of the site, pop-ups, toolbars and the list goes on and on. One question that some may ask is “why have a […]
When putting your business on the social media map, Facebook is one the channels you will more than likely use. When you invest time and maybe even money into social media marketing, you want to make sure that you get it right. The benefits of getting it right are you reaching whatever goals you had […]
Hootsuite is one of the tools I use to manage my social media profiles and this includes various tasks such as tweeting, posting messages to Facebook, scheduling tweets and messages, tracking mentions and certain keywords and engaging with people. I could go on and on about everything that Hootsuite has to offer and can do […]
