Junk mail is something that I’m not a fan of but for some reason I decided to look at all the junk in my mail box. They were all what you would expect from a typical junk mail dump but, the Dick Smith material caught my attention because it had QR codes plastered all over […]
Facebook is undoubtably amongst the top social media platforms that can really help grow a business. In order for that to happen, besides having a presence on Facebook, businesses need to be using it effectively in order to realise their social media marketing goals. There is a wealth of knowledge on the world wide web […]
The world we live in is full of rules and regulations that govern how we conduct ourselves in society. The world of affiliate marketing has not escaped having to conform to a certain code. In the U.S., the Federal Trade Commission (FTC) put together a set of guidelines that digital marketers have to abide by. […]
Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us […]
Affiliate marketing is an avenue through which a number of bloggers chose to monetise their sites. A handful of them have managed to integrate affiliate marketing into their blogs and got it working to the point where it generates a considerable amount of income. In order to get to a point where a blog is […]
When formulating any sort of strategy, there are various elements that need to be put together in order for it to work. The same goes for content marketing which entails having to make use of various elements such as the content itself, audience and channels you use to drive traffic (just to name a few) […]
Over the last few years, social media has taken off in a big way and this has seen a number of businesses of all shapes and sizes taking to various social networks in an effort generate more leads. The number of people signing up to the various networks has grown exponentially with Facebook alone recently […]
Expedia recently launched their “Find Yours” marketing campaign which is a little different to what you would expect from a company that helps people plan and purchase anything to do with travel and providing them with the best deals from across the globe. As part of the campaign, they use a short film that features […]
It’s not hard to go online and find email marketing over social media marketing advocates as well as those who say no to email marketing and are pro social media marketing. As far as marketing goes, both of these mediums have different offerings and will garner different results. For that reason, some people may chose […]
